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KMI Brands are proud to announce that we have achieved our B Corp Certification.

Joining the esteemed community of purpose-driven businesses committed to making a positive impact on people and the planet, we solidify our dedication to driving innovation, delivering long-term value and holding ourselves accountable to rigorous social and environmental standards.

KMI Brands Certified B Corporation

Joining the ranks of only 1,500 B Corp certified companies in the UK, this certification entails a comprehensive evaluation of a business’s social and environmental performance, accountability and transparency. It aligns with the vision of creating a community of for-profit companies dedicated to redefining success in business.

B Corp Certification signifies that a company has met the high standards for social and environmental impact set by B Lab. It involves a legal commitment to stakeholder governance and a demonstration of accountability and transparency through the public disclosure of performance in a B Corp profile.

To become a Certified B Corporation, companies undergo a rigorous assessment of the impact of their operations and business model on workers, governance, customers, communities, and the environment. They must achieve a minimum verified score on the B Impact Assessment.

With a score of 80.2 on the B Impact Assessment, KMI Brands has demonstrated our commitment and continuous dedication to making a lasting difference in everything we do by driving the business forward in a sustainable and responsible manner

Rachel Parsonage, CEO of KMI Brands,
expressed her excitement about the company’s B Corp Certification, stating:

“It was a tough yet rewarding process to go through but being a B Corp Certified business will enable us to drive the business forward, making a positive impact on people and the planet. By holding ourselves accountable to rigorous standards, we can drive innovation and continue to deliver long-term value to our customers, employees, suppliers, and partners. In approaching the process, we have ensured that KMI Brands, Noughty and Plantopia are applicable and verified as they are owned by Knowledge and Merchandising Inc Ltd. Noughty as a predominantly haircare business joins only 50 other haircare brands globally as a B Corp. This is an incredible achievement and one which we will certainly leverage. The B community is also a real focus for us, I am a huge advocate of sharing, supporting and acting versus complaining and chastising all that is wrong with business and commerce today. This feels like a good place for KMI Brands to be right now and I cannot wait for the future and make a contribution to the B Corp community as well.”

KMI Brands has long been committed to incorporating sustainable practices throughout our operations. Inspired by the United Nations Sustainable Development Goals (SDGs), we as a company have outlined our ambitions and metrics in our Live Life Beautifully Commitment.

We are committed to focusing on four key areas inspired by the UN’s SDGs:

Climate Action: We are committed to reducing our carbon footprint by implementing energy-efficient practices, utilising renewable energy sources, and actively seeking innovative solutions to combat climate change.

KMI Brands aim to set scientific based targets in 2023 along with moving 100% of production to the UK whilst striving to improve our impact each year, working towards achieving net-zero emissions by 2050, reducing our climate footprint incrementally.

Plantopia embraces planet-friendly practices through its partnership with Union for Ethical Biotrade (UEBT) to source with respect for people and biodiversity.

We are dedicated to making a real difference in the communities we work with, educating our customers about the benefits of shopping with us, and challenging the beauty industry to elevate sustainability efforts

By becoming plastic neutral with Noughty and exceeding our plastic waste collection target in 2023, KMI Brands is actively tackling plastic pollution. Furthermore, through our collaboration with Ocean Waste Plastic (OWP) for Plantopia, we remove an equivalent amount of plastic from the ocean as used in our packaging.

We have also conducted a Life Cycle Analysis (LCA) for our best-selling Plantopia product, and a baseline of all packaging components. KMI Brands strives to collaborate with like-minded organisations, suppliers, and stakeholders to drive collective action towards achieving the SDGs and creating a more sustainable future. Working alongside global partners, KMI will continue to challenge, innovate and improve from design to product end of life.

People sit at the beating heart of KMI Brands, and we are proud to follow Global Diversity, Equity & Inclusion Benchmarks (GDEIB) standards, striving to achieve and demonstrate best practice at level 5.

By aligning our commitments with the UN SDGs, we aim to contribute to a more equitable, inclusive, and sustainable society. The B Corp certification serves as a testament to our dedication to driving positive change, setting an example for the beauty and personal care industry.

KMI Brands’ commitment to B Corp Certification represents a significant milestone in our sustainability journey. As the company continues to grow and innovate, we remain steadfast in our pursuit of creating a positive impact and contributing to a more sustainable future

KMi Brands is B Corp Certified