Meet KMI Brands’ management team…

Herbie Dayal, Chairman, KMI Brands


Herbie Dayal is the founder of KMI Brands. He has over 30 years experience in the beauty industry as well as an MBA from INSEAD. Starting his career as Assistant to the VP International for Copeland Corporation – an American industrial goods manufacturer – he then worked as a management consultant for Booz Allen and Hamilton, dealing principally in restructuring and corporate strategy projects for a range of top 100 companies including Unilever, Sainsbury’s, Renault and Peugeot.

Rachel Parsonage, Managing Director, KMI Brands


With a global sales and operational background stretching over 25 years in beauty and brand, Rachel began her career in the hotel and amenity supply industry, licensing brands and developing markets with British icons including Elemis, The White Company and Penhaligons. A move to retail then ensued as she teamed up with luxury aromatherapy based company This Works, before joining KMI Brands in 2009. KMI Brands has a portfolio which houses both Licensed and Own brands, including Ted Baker, Orla Kiely, Noughty and Fish and over the last two years KMI’s growth has been over 37%.


Neshia has a Blue Chip background having worked at BG Group plc where she was responsible for international assets, and at Fujitsu Services in the UK. She joined Retail Decisions to help grow and transform the Fraud Prevention and Payments business. Ultimately exiting that company for $205 million. Neshia is bringing that growth and transformation mindset, and ability to manage risk to KMI. Her Private Equity experience at Board level is key to the future growth of KMI.

Charlotte Lee, Finance Director, KMI Brands


After joining KMI Brands in 2007 as Finance Assistant, Charlotte has worked her way up through the department ranks to her current role as Finance Director. This has given her real insight into all aspects of the business and enabled her to recently add the IT and HR functions to her remit, in order to support KMI Brand’s growth and investment. Her career development is a direct result of KMI’s commitment to talent management and low staff turnover – real benefits in today’s fast paced, ever changing beauty industry.