Meet KMI Brands’ management team…

Herbie Dayal, Chairman, KMI Brands

HERBIE DAYAL
CHAIRMAN

Herbie Dayal is the founder of KMI Brands. He has over 30 years experience in the beauty industry as well as an MBA from INSEAD. Starting his career as Assistant to the VP International for Copeland Corporation – an American industrial goods manufacturer – he then worked as a management consultant for Booz Allen and Hamilton, dealing principally in restructuring and corporate strategy projects for a range of top 100 companies including Unilever, Sainsbury’s, Renault and Peugeot.

Rachel Parsonage, Managing Director, KMI Brands

RACHEL PARSONAGE
MANAGING DIRECTOR

With a global sales and operational background stretching over 25 years in beauty and brand, Rachel began her career in the hotel and amenity supply industry, licensing brands and developing markets with British icons including Elemis, The White Company and Penhaligons. A move to retail then ensued as she teamed up with luxury aromatherapy based company This Works, before joining KMI Brands in 2009. KMI Brands has a portfolio which houses both Licensed and Own brands, including Ted Baker, Orla Kiely, Noughty and Fish and over the last two years KMI’s growth has been over 37%.

Lorna Mitchel, Product & Brand Director, KMI Brands

LORNA MITCHELL
PRODUCT & BRAND DIRECTOR

Lorna comes from a global brand strategy and new product development background and has over 18 years experience with premium, multi-channel British retail brands. She began her career by licensing leading fashion brands from the UK high street such as French Connection and Jigsaw into a number of sectors and global territories, before moving directly into beauty with iconic skincare brands Elemis and Liz Earle. Lorna joined KMI Brands in 2013 and launched 97% Natural haircare brand Noughty in 2016.

Charlotte Lee, Finance Director, KMI Brands

CHARLOTTE LEE
FINANCE DIRECTOR

After joining KMI Brands in 2007 as Finance Assistant, Charlotte has worked her way up through the department ranks to her current role as Finance Director. This has given her real insight into all aspects of the business and enabled her to recently add the IT and HR functions to her remit, in order to support KMI Brand’s growth and investment. Her career development is a direct result of KMI’s commitment to talent management and low staff turnover – real benefits in today’s fast paced, ever changing beauty industry.