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Meet KMI Brands’ management team…

Herbie Dayal Chairman KMI Brands


Herbie Dayal is the founder of KMI Brands. He has over 30 years’ experience in the beauty industry, starting with the King of Shaves brand and the origination of Ted Baker Beauty business.

With an MA from St. Andrews University and an MBA from INSEAD, Herbie previously worked in the UK, Germany, and the USA – mainly in industry and as a consultant for Booz Allen, where he was principally involved in corporate strategy and restructuring for many well-known Fortune 500 corporations.

Alongside KMI Brands Herbie also has interests, as an investor and partner, in other beauty businesses as well as in private businesses which are mainly technology led.

Rachel Parsonage KMI Brands CEO


With a global sales and operational background stretching over 25 years in beauty and brand, Rachel began her career in the hotel and amenity supply industry, licensing brands and developing markets with British icons including Elemis, The White Company and Penhaligons. A move to retail then ensued as she teamed up with luxury aromatherapy based company This Works, before joining KMI Brands in 2009.

KMI Brands has a portfolio which houses both Licensed and Own brands – including Noughty, Ted Baker and Orla Kiely – and over the last two years KMI’s growth has been over 37%.

Neshia Batchasingh KMI Brands Chief Financial Officer


Neshia has a Blue Chip background having worked at BG Group plc where she was responsible for international assets, and at Fujitsu Services in the UK.

She joined Retail Decisions to help grow and transform the Fraud Prevention and Payments business. Ultimately exiting that company for $205 million. Neshia is bringing that growth and transformation mindset, and ability to manage risk to KMI. Her Private Equity experience at Board level is key to the future growth of KMI.