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Noughty 97% Natural
      Men's
            HAIRCARE

97% natural haircare, with a cheeky personality and products that pack a punch.

NATURALLY BEAUTIFUL, NOUGHTY BY NATURE

NATURALLY BEAUTIFUL, NOUGHTY BY NATURE

Co-founded by Rachel Parsonage and Lorna Mitchell of KMI Brands, Noughty brings a sense of humour to the serious naturals market with a range of 97% natural haircare products, that really pack a punch.

Noughty balances real virtue (think: natural, non-animal derived ingredients) with a fun, playful and cheeky spirit to make you smile. In other words, Noughty is for every woman who really cares about the world yet doesn’t take herself too seriously, who wants an honest brand she can trust, but who loves to let her hair down.

Noughty haircare is lovingly made in the UK using a vast array of high-performing, good quality natural ingredients. Free from parabens, sulphates, petrochemicals, and silicones, it’s gentle enough for the whole family including vegetarians, vegans and even the odd pampered pooch.

Using a combination of coconut, olive oil, sea kelp, blue mallow flower and argan oil to name a few, Noughty products smell amazing and quite simply, leave hair feeling great.

THE NOUGHTY RANGE

With a range to suit all hair types, Noughty is also suitable for extensions and weaves.

To The Rescue from Noughty

TO THE RESCUE

Noughty’s knight in shining armour comes charging to the rescue with sweet almond, sunflower seed and shea butter to transform dry, frizzy and damaged hair.

Colour Bomb from Noughty

COLOUR BOMB

Ignite a colour explosion and let your true colours shine with Noughty’s 97% natural colour enhancing range.

Rise & Shine from Noughty

RISE & SHINE

Rise and shine to locks you’ll love with Noughty’s 97% natural shine boosting range.

Wave Hello from Noughty

WAVE HELLO

Say goodbye to bad curl days and wave hello to your hair’s new best friend with Noughty’s 97% natural curl defining range.

Detox Dynamo from Noughty

DETOX DYNAMO

Blitz the build-up and embrace your easiest detox yet with Noughty’s 97% natural clarifying shampoo.

Care Taker from Noughty

CARE TAKER

Noughty’s 97% natural scalp soothing range is just what the doctor ordered. A healthy dose of tender loving care for your hair and scalp.

Pumped Up from Noughty

PUMPED UP

Noughty’s 97% natural volumising range gives your hair more body, without the hard work. Lights please.

1 Hit Wonder from Noughty

1 HIT WONDER

Cleanse and condition in one hit thanks to Noughty’s 97% natural co-wash cleansing conditioner.

Blondie Locks from Noughty

BLONDIE LOCKS

Add the jewel to your crown with Noughty’s 97% natural blonde enhancing range.

HISTORY

Noughty August 2016
August 2016
Noughty showcases a teaser campaign on social platforms to excite customers.

Noughty Superdrug September 2016
September 2016
Noughty launches exclusively within Superdrug and Superdrug.com within the UK.

Noughty Website September 2016
September 2016
Noughty launches own website.

Noughty Clicks Website October 2016
October 2016
Noughty launches in Clicks, South Africa.

Noughty USA Website February 2017
February 2017
Noughty launches US website.

Noughty launches in London Drugs and Ulta
August 2017
Noughty launches in the US at Ulta and in Canada at London Drugs.

Noughty endorsed by the Vegan society
September 2017
Noughty receives The Vegan Society logo.

Noughty takes over Superdrug
October 2017
Noughty takeover in Superdrug stores.

Noughty launches four new ranges
February 2018
Noughty introduces four new ranges.

Noughty wins 2018 Beauty Award
March 2018
Noughty wins best Shampoo at the Beauty Shortlist Awards.

Noughty launches in the UAE
March 2018
Noughty launches in the United Arab Emirates.

Noughty launches at Di!
April 2018
Noughty launches in Belgium in drugstore Di.

RETAILERS

Noughty Retailers
Noughty Retailers
Noughty Retailers
Noughty Retailers

AWARDS

The Beauty Awards 2017 with OK! Shortlisted

Hair Awards 2017

Naturally Curly 2018 Winner Editor's Choice

Pure Beauty Awards 2017 Shortlisted

Editor's Choice Beauty Shortlist Mana & Baby Awards 2017

Hair Awards 2018 Finalist

Highly Commended Natural Health International Beauty Awards 2017

Beauty Shortlist Awards 2017 Editor's Choice

Beauty Shortlist Awards 2018 Winner

PR HIGHLIGHTS

CLICK ON AN IMAGE TO ENLARGE

Look
Health & Wellbeing
Woman's Own

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