97% natural haircare, with a cheeky personality and products that pack a punch.
NATURALLY BEAUTIFUL, NOUGHTY BY NATURE
Co-founded by Rachel Parsonage and Lorna Mitchell of KMI Brands, Noughty brings a sense of humour to the serious naturals market with a range of 97% natural haircare products that really pack a punch.
Noughty balances real virtue (think: natural, non-animal derived ingredients) with a fun, playful and cheeky spirit to make you smile. In other words, Noughty is for every woman who really cares about the world yet doesn’t take herself too seriously, who wants an honest brand she can trust, but who loves to let her hair down.
Made in the UK, Noughty has won over 30 awards and been shortlisted for a further 20 since launching three years ago.
Every product formulation contains a vast array of high-performing, good quality natural ingredients which are free from parabens, sulphates, petrochemicals, and silicones.
Not only is Noughty Leaping Bunny certified by Cruelty Free International, but the ranges are gentle enough for the whole family including vegetarians, vegans and even the odd pampered pooch.
Using a combination of coconut, olive oil, sea kelp, blue mallow flower and argan oil to name a few, Noughty products smell amazing and quite simply, leave hair feeling great.
THE NOUGHTY RANGE
With a range to suit all hair types, Noughty is also suitable for extensions and weaves.
Noughty showcases a teaser campaign on social platforms to excite customers.
Noughty launches exclusively within Superdrug and Superdrug.com within the UK.
Noughty launches own website.
Noughty launches internationally, starting with South Africa.
Noughty launches US website.
Noughty launches in the US at Ulta and in Canada at London Drugs.
Noughty receives The Vegan Society logo.
Noughty takeover in Superdrug stores.
Noughty introduces four new ranges.
Noughty wins best Shampoo at the Beauty Shortlist Awards.
Noughty launches in the United Arab Emirates.
Noughty launches in Belgium in drugstore Di.
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