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Noughty 97% Natural
      Men's
            HAIRCARE

97% natural haircare, with a cheeky personality and products that pack a punch.

NATURALLY BEAUTIFUL, NOUGHTY BY NATURE

NATURALLY BEAUTIFUL, NOUGHTY BY NATURE

Co-founded by Rachel Parsonage and Lorna Mitchell of KMI Brands, Noughty brings a sense of humour to the serious naturals market with a range of 97% natural haircare products, that really pack a punch.

Noughty balances real virtue (think: natural, non-animal derived ingredients) with a fun, playful and cheeky spirit to make you smile. In other words, Noughty is for every woman who really cares about the world yet doesn’t take herself too seriously, who wants an honest brand she can trust, but who loves to let her hair down.

Noughty haircare is lovingly made in the UK using a vast array of high-performing, good quality natural ingredients. Free from parabens, sulphates, petrochemicals, and silicones, it’s gentle enough for the whole family including vegetarians, vegans and even the odd pampered pooch.

Using a combination of coconut, olive oil, sea kelp, blue mallow flower and argan oil to name a few, Noughty products smell amazing and quite simply, leave hair feeling great.

Coconut
Olive Oil
Sea Kelp
Blue Mallow Flower
Argan Oil
Oat Extract

THE NOUGHTY RANGE

With a range to suit all hair types, Noughty is also suitable for extensions and weaves.

Noughty To the Rescue

TO THE RESCUE

The moisture boost, for frizzy and damaged hair.

Noughty Rise & Shine

RISE & SHINE

Hydrate and shine, for normal to dry hair.

Noughty Wave Hello

WAVE HELLO

The curl definer, for curly and wavy hair.

Noughty Care Taker

CARE TAKER

The scalp soother, for dandruff-prone, sensitive scalps.

Noughty Detox Dynamo

DETOX DYNAMO

The 2 in 1 detoxifier, for lack-lustre, limp hair caused by product build up.

HISTORY

Noughty August 2016
August 2016
Noughty showcases a teaser campaign on social platforms to excite customers.

Noughty Superdrug September 2016
September 2016
Noughty launches exclusively within Superdrug and Superdrug.com within the UK.

Noughty Website September 2016
September 2016
Noughty launches own website.

Noughty Clicks Website October 2016
October 2016
Noughty launches in Clicks, South Africa.

Noughty USA Website February 2017
February 2017
Noughty launches US website.

Rossmans, Germany Website April 2017
April 2017
Noughty launches in Rossman, Germany.

RETAILERS

Noughty Retailers
Noughty Retailers
Noughty Retailers
Noughty Retailers

AWARDS

Beauty Shortlist Awards 2017 Editor's Choice

Highly Commended Natural Health International Beauty Awards 2017

Editor's Choice Beauty Shortlist Mana & Baby Awards 2017

PR HIGHLIGHTS

CLICK ON AN IMAGE TO ENLARGE

Reveal
OK Magazine
Women's Fitness

INSTAGRAM FEED

WEBSITE & SOCIAL MEDIA

NOUGHTYHAIRCARE.CO.UK

NOUGHTY ON FACEBOOK

NOUGHTY ON TWITTER

NOUGHTY ON INSTAGRAM