Our portfolio features our own brand Noughty and licensed brands including Ted Baker, covering a range of categories including haircare, skincare, wellness, grooming, home fragrance and cosmetics.

KMI Brands mission is to create unique beauty and wellbeing brands with purpose, enhancing the lives of our global communities and protecting the planet every step of the way. Together, we live life beautifully.

Read our Commitment to Live life Beautifully here.

We deliver our customers meaningful brands, uncompromising experience and a daily smile.

One of the fastest-growing British beauty businesses, KMI Brands works with renowned global retail partners, including Boots, Sephora, Waitrose, Tesco, The Perfume Shop, Ulta, Shoppers Drug Mart and Douglas.

Our head office is based in London, UK.

Stephan at Perfect Scents…
“It’s been 10 years of a love affair! Our business works directly for 3 of the top 4 cosmetics & fragrance companies in the world and KMI have the potential to be one of these ‘greats’. Meet with Herbie and Rachel, and it is easy to see why: business savvy, energetic and with first class interpersonal skills, they have built a great team. In the UK, without doubt, they are the very best service provider in our sector. We look forward to our continued partnership.” 

NIMBLE BY NATURE

We move with pace and purpose.

Change excites us – it keeps us learning, adapting, and ahead of the curve.

We stay agile, proactive, and focused on what drives real progress.

OWN IT

We act with integrity and intention.

We take ownership of what we do and why we do it.

We deliver on our promises and stay accountable to our customers, colleagues, and communities.

POSITIVELY BOLD

We lead with courage and curiosity.

We turn challenges into opportunities, take smart risks, and think differently to grow.

WIN TOGETHER

We’re stronger as one team.

Collaboration and respect are our superpowers.

We celebrate success, learn from setbacks, and achieve meaningful results – together.

NIMBLE BY NATURE

We move with pace and purpose.

Change excites us – it keeps us learning, adapting, and ahead of the curve.

We stay agile, proactive, and focused on what drives real progress.

OWN IT

We act with integrity and intention.

We take ownership of what we do and why we do it.

We deliver on our promises and stay accountable to our customers, colleagues, and communities.

POSITIVELY BOLD

We lead with courage and curiosity.

We turn challenges into opportunities, take smart risks, and think differently to grow.

WIN TOGETHER

We’re stronger as one team.

Collaboration and respect are our superpowers.

We celebrate success, learn from setbacks, and achieve meaningful results – together.