KMI Brands founder Herbie Dayal moves into beauty, co-founding men’s shaving brand King of Shaves.
Voted ‘Company of the Year’ at the CBI Growing Business Awards 2008.
New fragrance lines added to the Ted Baker Sweet Treats 10ml fragrance collection. The Sugar Sweet bath and body collection launches in Boots.
KMI Brands partner with Mini Moderns to launch a print led home fragrance and washbag collection. Ceased partnership in 2018.
Ted Baker’s Sweet Treats fragrance collection is relaunched and the Tonics fine fragrance line for men is introduced.
Ted Baker launches the new slim-line, portable and refillable Travel Tonics fragrances for men, available in Au (Gold), Ag (Silver) and Cu (Copper).