KMI Brands History Timeline
1993: KMI Brands founder Herbie Dayal moves into beauty, co-founding men’s shaving brand King of Shaves
1998: Partners with fashion brand Ted Baker as first license partner to launch new fragrance line
2001: Fish, men’s salon based hairstyling brand, joins the portfolio. Sold in 2018
2010: Partners with Orla Kiely to launch home fragrance, wash bags and toiletries
2016: Partners with Mini Moderns to launch home fragrance and wash bags
2016: Global launch of Noughty, 97% naturals haircare range

KMI Brands History - King of Shaves 1993
1993
KMI Brands founder Herbie Dayal moves into beauty, co-founding men’s shaving brand King of Shaves.

KMI Brands History - Ted Baker Fragrances 1998
1998
Partners with fashion brand Ted Baker as first license partner to launch new fragrance line.

KMI Brands History - Fish 2001
2001
Fish, men’s salon based hairstyling brand, joins the portfolio. Sold in 2018.

KMI Brands History - Ted Baker Toiletries 2005
2005
Ted Baker expands relationship with KMI to launch their first men’s grooming and toiletries range.

KMI Brands History - Growing Business Awards 2008
2008
Voted ‘Company of the Year’ at the CBI Growing Business Awards 2008.

KMI Brands History - Orla Kiely 2010
2010 
KMI Brands partners with Orla Kiely to launch home fragrance, wash bags and toiletries.

KMI Brands History - Ted Baker Sweet Treats 2015
2015 
Relaunch of the Ted Baker toiletries Sugar Sweet collection and fragrance Sweet Treats collection.

KMI Brands History - Mini Moderns 2016
2016 
KMI Brands partner with Mini Moderns to launch a print led home fragrance and washbag collection.

KMI Brands History - Noughty 2016
2016
Create and launch Noughty in the natural haircare category.

KMI Brands History - Ted Baker 2017
2017
Launch of Ted Baker Tonics fine fragrance collection for men and new premium Sweet Treats offering.

KMI Brands History - Ted’s Grooming Room 2017
2017 
KMI Brands launches Ted Baker’s all new Ted’s Grooming Room at Home treatment range.

KMI Brands History - Ted’s Travel Tonics 2018
2018 
Ted Baker launches the new slim-line, portable and refillable Travel Tonics fragrances for men, available in Au (Gold), Ag (Silver) and Cu (Copper).