1993
KMI Brands founder Herbie Dayal moves into beauty, co-founding men’s shaving brand King of Shaves.
1993: KMI Brands founder Herbie Dayal moves into beauty, co-founding men’s shaving brand King of Shaves
1998: Partners with fashion brand Ted Baker as first license partner to launch new fragrance line
2001: Fish, men’s salon based hairstyling brand, joins the portfolio. Sold in 2018
2010: Partners with Orla Kiely to launch home fragrance, wash bags and toiletries
2016: Partners with Mini Moderns to launch home fragrance and wash bags
2016: Global launch of Noughty, 97% naturals haircare range
1998
Partners with fashion brand Ted Baker as first license partner to launch new fragrance line.
2008
Voted ‘Company of the Year’ at the CBI Growing Business Awards 2008.
2010
KMI Brands partners with Orla Kiely to launch home fragrance, wash bags and toiletries.
2015
New fragrance lines added to the Ted Baker Sweet Treats 10ml fragrance collection. The Sugar Sweet bath and body collection launches in Boots.
2016
KMI Brands partner with Mini Moderns to launch a print led home fragrance and washbag collection. Ceased partnership in 2018.
2016
Create and launch Noughty in the natural haircare category.
2017
Ted Baker’s Sweet Treats fragrance collection is relaunched and the Tonics fine fragrance line for men is introduced.
2017
KMI Brands launches Ted Baker’s all new Ted’s Grooming Room at Home treatment range.
2018
Ted Baker launches the new slim-line, portable and refillable Travel Tonics fragrances for men, available in Au (Gold), Ag (Silver) and Cu (Copper).