1993
KMI Brands founder Herbie Dayal moves into beauty, co-founding men’s shaving brand King of Shaves.
1993: KMI Brands founder Herbie Dayal moves into beauty, co-founding men’s shaving brand King of Shaves
1998: Partners with fashion brand Ted Baker as first license partner to launch new fragrance line
2001: Fish, men’s salon based hairstyling brand, joins the portfolio. Sold in 2018
2010: Partners with Orla Kiely to launch home fragrance, wash bags and toiletries
2016: Partners with Mini Moderns to launch home fragrance and wash bags
2016: Global launch of Noughty, 97% naturals haircare range
2020: Partners Lori Deschene founder of US wellbeing brand Tiny Buddha to launch a Mindfulness Kit
2020: Signs licence agreement with high street fashion retailer River Island
2021: Introducing Noughty’s new line of performance bodycare.
2022: Launch of own-brand Plantopia and moving KMI Brands into the wellness category
1998
Partners with fashion brand Ted Baker as first license partner to launch new fragrance line.
2001
Fish, men’s salon based hairstyling brand, joins the portfolio. Sold in 2018.
2005
Ted Baker expands relationship with KMI to launch their first men’s grooming and toiletries range.
2008
Voted ‘Company of the Year’ at the CBI Growing Business Awards 2008.
2010
KMI Brands partners with Orla Kiely to launch home fragrance, wash bags and toiletries.
2015
New fragrance lines added to the Ted Baker Sweet Treats 10ml fragrance collection. The Sugar Sweet bath and body collection launches in Boots.
2016
KMI Brands partner with Mini Moderns to launch a print led home fragrance and washbag collection. Ceased partnership in 2018.
2016
Create and launch Noughty in the natural haircare category.
2017
Ted Baker’s Residence collection is relaunched, encompassing three candles and diffusers: Bergamot & Cassis, Pink Pepper & Cedarwood and Fig & Olive Blossom.
2017
KMI Brands launches Ted Baker’s all new Ted’s Grooming Room at Home treatment range.
2018
Ted Baker launches the new slim-line, portable and refillable Travel Tonics fragrances for men, available in Au (Gold), Ag (Silver) and Cu (Copper).
2019
Ted Baker Toiletries Harmony Blossom bath and body collection launches. Available in four differentiated collections, featuring Ted’s statement magnolia flower print.
2020
KMI Brands launches the new Oral Kiely At Home with Nature home fragrance collection – Dog, Hen and Snail – each with their own individual fragrance and colour palette.
2020
Tiny Buddha launches the Mindfulness Kit designed to bring more peace and presence to daily life through products and guided practices.
2020
River Island ‘London’ Fragrance launches. Crowned one of the fashion capitals of the world, London isn’t afraid to be bold. Immerse yourself in a fruity and floral fragrance.
2021
Noughty Body Care launches with four collections dedicated to an array of skin concerns – the ranges are Booster, Soother, Saviour and Hero.
2021
Ted Baker Fusion & Pashion Collection fuses style with fragrance. Available in six different fragrances across mens and ladies, with designs inspired by the fashion house’s latest collections.
2021
Ted Baker launches a collection of floral fragrances alongside a contemporary campaign shot by renowned photographer, Jem Mitchell.
2022
Ted Baker’s much loved Original heroes are given a design update.
2022
Noughty launches the much loved To The Rescue Intense Moisture Treatment in a limited edition design featuring a tropical coconut scent. Supporting Noughty’s partner CleanHub – for each product sold, a percentage of the sale will go towards beach clean-ups.
2022
Noughty launches Get Set Grow collection, a three piece routine for optimising scalp cleanliness to get your roots in prime condition for a healthy head of hair.
2022
Plantopia launches with 20 SKUs across the categories of Bath, Body, Skincare and Supplements. The range provides holistic wellbeing rituals to support the management and impact of stress for mind, body and skin, grounded in the use of adaptogens and essential oils while driving positive change for people and planet health.
2023
KMI brands achieves B Corp certification. Joining the esteemed community of purpose-driven businesses committed to making a positive impact on people and the planet, we solidify our dedication to driving innovation, delivering long-term value and holding ourselves accountable to rigorous social and environmental standards.
1993: KMI Brands founder Herbie Dayal moves into beauty, co-founding men’s shaving brand King of Shaves
1998: Partners with fashion brand Ted Baker as first license partner to launch new fragrance line
2001: Fish, men’s salon based hairstyling brand, joins the portfolio. Sold in 2018
2010: Partners with Orla Kiely to launch home fragrance, wash bags and toiletries
2016: Partners with Mini Moderns to launch home fragrance and wash bags
2016: Global launch of Noughty, 97% naturals haircare range
