KMI Brands History Timeline
1993: KMI Brands founder Herbie Dayal moves into beauty, co-founding men’s shaving brand King of Shaves
1998: Partners with fashion brand Ted Baker as first license partner to launch new fragrance line
2001: Fish, men’s salon based hairstyling brand, joins the portfolio. Sold in 2018
2010: Partners with Orla Kiely to launch home fragrance, wash bags and toiletries
2016: Partners with Mini Moderns to launch home fragrance and wash bags
2016: Global launch of Noughty, 97% naturals haircare range

KMI Brands History - King of Shaves 1993
1993
KMI Brands founder Herbie Dayal moves into beauty, co-founding men’s shaving brand King of Shaves.

KMI Brands History - Ted Baker Fragrances 1998
1998
Partners with fashion brand Ted Baker as first license partner to launch new fragrance line.

KMI Brands History - Fish 2001
2001
Fish, men’s salon based hairstyling brand, joins the portfolio. Sold in 2018.

KMI Brands History - Ted Baker Toiletries 2005
2005
Ted Baker expands relationship with KMI to launch their first men’s grooming and toiletries range.

KMI Brands History - Growing Business Awards 2008
2008
Voted ‘Company of the Year’ at the CBI Growing Business Awards 2008.

KMI Brands History - Orla Kiely 2010
2010 
KMI Brands partners with Orla Kiely to launch home fragrance, wash bags and toiletries.

KMI Brands History - Ted Baker Sweet Treats 2015
2015 
New fragrance lines added to the Ted Baker Sweet Treats 10ml fragrance collection. The Sugar Sweet bath and body collection launches in Boots.

KMI Brands History - Mini Moderns 2016
2016 
KMI Brands partner with Mini Moderns to launch a print led home fragrance and washbag collection. Ceased partnership in 2018.

KMI Brands History - Noughty 2016
2016
Create and launch Noughty in the natural haircare category.

KMI Brands History - Ted Baker 2017
2017
Ted Baker’s Sweet Treats fragrance collection is relaunched and the Tonics fine fragrance line for men is introduced.

KMI Brands History - Ted’s Grooming Room 2017
2017 
KMI Brands launches Ted Baker’s all new Ted’s Grooming Room at Home treatment range.

KMI Brands History - Ted’s Travel Tonics 2018
2018 
Ted Baker launches the new slim-line, portable and refillable Travel Tonics fragrances for men, available in Au (Gold), Ag (Silver) and Cu (Copper).