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Ted Baker London Logo

Design led, on trend and highly giftable everyday treats that lead to No Ordinary Experience.

NO ORDINARY DESIGNER LABEL

Ted Baker is a global leader of premium British lifestyle products for men and  women in the apparel, accessories, footwear, homeware and beauty categories. There really is no other brand that delivers the creativity, charm and quirkiness of Ted Baker.

THE TED BAKER COLLECTION

Our Ted Baker collection spans three main ranges…

Ted Baker London

FINE FRAGRANCES FOR MEN

Ted first partnered with KMI Brands in 1998, to create his debut fragrance – Skinwear. Invigorated by the sweet smell of success, he went on to concoct a successful range of fine fragrances for men, including the most recent Tonics collection, available in Gold Au, Silver Ag and Copper Cu.

WOMEN’S FRAGRANCE COLLECTION

Ted created his first female fragrance in 1999 and since then he has launched his popular Sweet Treats fragrance collection as well as seasonal gifting and limited editions across a range of retailers.

Ted Baker Bath & Body Collection

TED’S BATH & BODY COLLECTION

Designed for the refined, this exclusive-to-Boots collection of gorgeous Christmas gifts and indulgent bathing products carefully considers every detail with an unswerving focus on quality, premium packaging inspired by the fashion house’s latest collections, and expertly-blended scents infused with the daring finesse and irreverent sense of humour that has built the brand into an iconic British institution.

HISTORY

Skinwear 1998
1998
Ted’s first foray into fragrance with the launch of Skinwear for Men.

Woman 1999
1999
Ted introduces his first female fragrance Woman.

Bodywear 2002
2002
Toiletries launch exclusively in Boots.

Global 2003
2003
Ted launches Global for him inspired by his most bold and luxurious fashion collection.

XO 2006
2006
XO for him and her launch.

X2O 2007
2007
X2O for him and her launch.

Ted Baker Beauty 2008
2008
Cosmetics launch exclusively in Boots.

Ted's Grooming Room 2010
2010
Ted’s Grooming Room skin and haircare launches exclusively in Boots.

Sweet Treats 2012
2012
Ted launches his Sweet Treat purse spray collection for women.

Skinwear Limited Edition 2014
2014
Skinwear annual Limited Edition is added to Ted’s fragrance collection.

Toiletries Collection 2015
2015
Ted re-launches his exclusive to Boots Toiletries collections for him and for her.

Porcelain & Rose 2017
2017
Ted re-launches and extends his exclusive to Boots women’s Toiletries collections.

Ted's premium Sweet Treats launched
2017
Launch of Ted Baker Tonics fine fragrance collection for men and new premium Sweet Treats offering.

KMI Brands History - Ted’s Grooming Room 2017
2017
KMI Brands launches Ted Baker’s all new Ted’s Grooming Room at Home treatment range.

Ted Baker History 2018 Travel Tonics
2018
Ted Baker launches the new slim-line, portable and refillable Travel Tonics fragrances for men, available in Au (Gold), Ag (Silver) and Cu (Copper).

Ted Baker History 2018 Residence Home Fragrance Collection
2018
Ted Baker’s new residence home fragrance collection. Featuring three classic scents – Bergamot & Cassis, Pink Pepper & Cedarwood and Fig & Olive blossom.

Ted Baker History 2018 Women’s Fragrant Bloom Collection
2018
New Women’s Fragrant Bloom Collection launches.

Ted Baker History 2018 Men’s Christmas Collection
2018
Ted Baker’s Men’s Christmas Collection.

Ted Baker History 2019 Women’s Harmony Blossom Collection
2019
Ted Baker Women’s Harmony Blossom Collection is introduced.

Ted Baker History 2021 Fusion and Pashion Collections
2021
The Fusion collection for men and Pashion collection for women are revealed.

Ted Baker History 2021 Floral Fragrances
2021
KMI Brands and Ted Baker introduce an updated collection of floral fragrances with the tag line “Share Flowers, Share Love”.

Ted Baker History 2022 Original Heroes
2022
Ted Baker’s much loved Original Heroes, Woman and Skinwear EDTs, are given a design update.

RETAILERS

Ted Baker London Logo
Nordstrom
Edgars
Foschini
Debenhams
Sephora
John Lewis & Partners
Boots
Lloyds Pharmacy
Superdrug
Next
The Perfume Shop
The Fragrance Shop
Freemans
Ocado
USC
Savers
Semichem
Amazon
Littlewoods
JD Williams
Very
Home Bargains
Uniphar

MEDIA MENTIONS

Ted Baker has been written about and reviewed extensively in the media including…

Hello!
Woman & Home
Glamour
Grazia
Independent
Mirror
The Sun
Stylist

WEBSITE & SOCIAL MEDIA

TEDBAKER.COM

TED BAKER ON FACEBOOK

TED BAKER ON TWITTER

TED BAKER ON INSTAGRAM