Design led, on trend and highly giftable everyday treats that lead to No Ordinary Experience.
NO ORDINARY DESIGNER LABEL
Ted Baker began life as a shirt specialist in 1988 in the UK. A quintessentially British brand, it is now present in over 380 stores and concessions worldwide.
More than just a footnote to his clothing collection, Ted Baker offers a growing lifestyle collection, from his heart of mainline fashion through to accessories to dress yourself, or your home.
THE TED BAKER COLLECTION
Our Ted Baker collection spans four main ranges…
FINE FRAGRANCES FOR MEN
Ted first partnered with KMI Brands in 1998, to create his debut fragrance – Skinwear. Invigorated by the sweet smell of success, he went on to concoct a successful range of fine fragrances for men, including the most recent Tonics collection, available in Gold Au, Silver Ag and Copper Cu.
WOMEN’S FRAGRANCE COLLECTION
Ted created his first female fragrance in 1999 and since then he has launched his popular Sweet Treats fragrance collection as well as seasonal gifting and limited editions across a range of retailers.
TED’S BATH & BODY COLLECTION
A must-have fashion statement for any bathroom, with design led, on trend prints and a fashion led colour palette.
Women’s and Men’s ranges deliver both quality formulations and compelling fragrances with a fashionable edge that takes a lead from fine fragrance.
TED’S RESIDENCE HOME FRAGRANCE COLLECTION
Ted’s latest home fragrance collection blends impeccable style with unique, sophisticated scents. Featuring an on-trend colour palette of rich burgundy, pretty pink and elegant grey, Residence is available in three key fragrances inspired by Ted’s travels around the globe; Bergamot & Cassis, Pink Pepper & Cedarwood and Fig & Olive Blossom
HISTORY
1998
Ted’s first foray into fragrance with the launch of Skinwear for Men.
1999
Ted introduces his first female fragrance Woman.
2002
Toiletries launch exclusively in Boots.
2003
Ted launches Global for him inspired by his most bold and luxurious fashion collection.
2006
XO for him and her launch.
2007
X2O for him and her launch.
2008
Cosmetics launch exclusively in Boots.
2010
Ted’s Grooming Room skin and haircare launches exclusively in Boots.
2012
Ted launches his Sweet Treat purse spray collection for women.
2014
Skinwear annual Limited Edition is added to Ted’s fragrance collection.
2015
Ted re-launches his exclusive to Boots Toiletries collections for him and for her.
2017
Ted re-launches and extends his exclusive to Boots women’s Toiletries collections.
2017
Launch of Ted Baker Tonics fine fragrance collection for men and new premium Sweet Treats offering.
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