Design led, on trend and highly giftable everyday treats that lead to No Ordinary Experience.
NO ORDINARY DESIGNER LABEL
Ted Baker is a global leader of premium British lifestyle products for men and women in the apparel, accessories, footwear, homeware and beauty categories. There really is no other brand that delivers the creativity, charm and quirkiness of Ted Baker.
THE TED BAKER COLLECTION
Our Ted Baker collection spans three main ranges…
FINE FRAGRANCES FOR MEN
Ted first partnered with KMI Brands in 1998, to create his debut fragrance – Skinwear. Invigorated by the sweet smell of success, he went on to concoct a successful range of fine fragrances for men, including the most recent Tonics collection, available in Gold Au, Silver Ag and Copper Cu.
WOMEN’S FRAGRANCE COLLECTION
Ted created his first female fragrance in 1999 and since then he has launched his popular Sweet Treats fragrance collection as well as seasonal gifting and limited editions across a range of retailers.
TED’S BATH & BODY COLLECTION
Designed for the refined, this exclusive-to-Boots collection of gorgeous Christmas gifts and indulgent bathing products carefully considers every detail with an unswerving focus on quality, premium packaging inspired by the fashion house’s latest collections, and expertly-blended scents infused with the daring finesse and irreverent sense of humour that has built the brand into an iconic British institution.
HISTORY
1998
Ted’s first foray into fragrance with the launch of Skinwear for Men.
1999
Ted introduces his first female fragrance Woman.
2002
Toiletries launch exclusively in Boots.
2003
Ted launches Global for him inspired by his most bold and luxurious fashion collection.
2006
XO for him and her launch.
2007
X2O for him and her launch.
2008
Cosmetics launch exclusively in Boots.
2010
Ted’s Grooming Room skin and haircare launches exclusively in Boots.
2012
Ted launches his Sweet Treat purse spray collection for women.
2014
Skinwear annual Limited Edition is added to Ted’s fragrance collection.
2015
Ted re-launches his exclusive to Boots Toiletries collections for him and for her.
2017
Ted re-launches and extends his exclusive to Boots women’s Toiletries collections.
2017
Launch of Ted Baker Tonics fine fragrance collection for men and new premium Sweet Treats offering.
2017
KMI Brands launches Ted Baker’s all new Ted’s Grooming Room at Home treatment range.
2018
Ted Baker launches the new slim-line, portable and refillable Travel Tonics fragrances for men, available in Au (Gold), Ag (Silver) and Cu (Copper).
2018
Ted Baker’s new residence home fragrance collection. Featuring three classic scents – Bergamot & Cassis, Pink Pepper & Cedarwood and Fig & Olive blossom.
2018
New Women’s Fragrant Bloom Collection launches.
2018
Ted Baker’s Men’s Christmas Collection.
2019
Ted Baker Women’s Harmony Blossom Collection is introduced.
2021
The Fusion collection for men and Pashion collection for women are revealed.
2021
KMI Brands and Ted Baker introduce an updated collection of floral fragrances with the tag line “Share Flowers, Share Love”.
2022
Ted Baker’s much loved Original Heroes, Woman and Skinwear EDTs, are given a design update.
RETAILERS
MEDIA MENTIONS
Ted Baker has been written about and reviewed extensively in the media including…
