A portrait of a living moment, Ted Baker introduces four floral fragrances waiting to bloom.
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A portrait of a living moment, Ted Baker introduces four floral fragrances waiting to bloom. Captured remotely by renowned photographer Jem Mitchell, this is an intimate look at how we see beauty in reality. Diverse women, brought together through the language of flowers and authentic interactions in real-time video conversations, create an expression rich in playful passion, youthful spirit and lasting beauty.
A SNAPSHOT OF LIFE
From behind the lens and all across the world, personas are shared, personalities discovered and impressions live long in the memory. A joyful extension of identity, our take on personal fragrance is explored through four beautiful, budding moments. Natural yet expressive; floral yet refined; subtle yet ready for life in full colour.
POLLY
NOTES
TOP: MANDARIN + PEACH
HEART: JASMINE + HONEYSUCKLE
BASE: PATCHOULI + AMBER
MOOD
A pillow-soft powdery floral skin-scent.
SCENT
Imagine a scented snapshot of a blousy, full, feather-light and fragile pink peony whose hundreds of petals could tumble at the merest of taps. Perfumer Elise Pierre draws out every ounce of femininity with red berries, intense jasmine and honeysuckle, plus a drizzle of honey that adds golden warmth like an afternoon sunbeam flooding a bedroom. But it’s later on, once the fresher top notes have dispersed, that Polly shows her true character. Fluffy-cloud musk notes and an addictive amber-vanilla blend create a talcum-soft cashmere blanket effect with the most phenomenal lasting power that blurs the edges between skin and perfume.
SPRITZ HITS
Contains responsibly sourced Jasmine Absolute harvested in Egypt, where the flowers are carefully hand-picked before dawn and processed immediately to preserve their scent. Beehives are kept by the farmers to encourage pollination, and instead of harsh chemicals farmers grow clover meadows that are mown then mulched down into natural living fertiliser to use during crop rotation.
- Vegan and cruelty free
- 80.1% biodegradable
- Made in Britain
- Paraben free
- FSC certified
EDT 100ml RRP £32.00
EDT 30ml RRP £20.00
MIA
NOTES
TOP: LEMON + RASPBERRY
HEART: ROSE + FREESIA
BASE: PATCHOULI + AMBER
MOOD
A breezy, mouthwatering fruity floral.
SCENT
There’s something unashamedly feminine and vulnerable with Mia, as if it’s a modern period drama in fine fragrance form, all fluttering eyelashes and radiating ingenue romance. On first spray, it opens with sweet-sharp jammy red fruit flavours of raspberry and blackcurrant, which set the tone for a wildly passionate scented romp… with a few plot-twists along the way. Just as the sugary hit of crystallised rose petals leads you into temptation, in comes a crisp, green, stalky bite of lily of the valley and freesia like an icy stare across a garden party rife with rumours. Later on, as the scent sets in, a golden aura of earthy patchouli and warm amber leaves a mysterious trail in your wake.
SPRITZ HITS
Contains responsibly sourced Geranium harvested in Egypt. The oil is extracted by steam distillation of the plant’s leaves and stalks. The farmers who supply the plant to be harvested conserve the soil using crop rotation and use drip irrigation to conserve water. The manufacturing process allows for water to be recycled and re-used and a project is underway to use the organic waste as fuel. Our suppliers also support local schools and a project for the empowerment of women in poverty.
- Vegan and cruelty free
- 81.4% biodegradable
- Made in Britain
- Paraben free
- FSC certified
EDT 100ml RRP £32.00
EDT 30ml RRP £20.00
AMEILA
NOTES
TOP: RHUBARB + MAGNOLIA
HEART: JASMINE + HELIOTROPE
BASE: TONKA + MAPLE
MOOD
A luscious, skin-nuzzling gourmand for total escapism.
SCENT
Whisking you straight to out-of-office holiday mode, this warm, rich and exotic floral scent has a decadent texture that melts into your skin like a coconut-laced suntan-lotion sprinkled with a crunch of mineral sea-salt and island petals. For added deliciousness, British perfumer Angela Stavrevska has stirred through some sweet wood sap and spiced vanilla, with a twist of tart rhubarb and juicy plum. Consider this your sprayable vacation and the perfume equivalent to a cool, creamy cocktail waiting for you at the end of a swim-up bar.
SPRITZ HITS
Responsibly sourced ingredients including 23.9% natural extracts blended with supreme synthetics that are infinitely more sustainable than their natural alternatives. Contains an exclusive AromaFusion blend unique to Ted Baker, composed of citrus, orris, pepper, Kashmir, mojito and liquorice, infusing Amelia Eau de Toilette with a signature accent that can’t be replicated by any other brand.
- Vegan and cruelty free
- 92.9% biodegradable
- Made in Britain
- Paraben free
- FSC certified
EDT 100ml RRP £32.00
EDT 30ml RRP £20.00
CELESTE
NOTES
TOP: WHITE LILY + CARDAMON
HEART: CASSIS + ROSE
BASE: CEDARWOOD + Tonka
MOOD
A warm and mystical aromatic woodland wonder.
SCENT
Like a beautiful tribute to an enchanted forest, Celeste celebrates
the twinkling magic and bewitching mystery of therapeutic herbs, glossy plants and rich woods. Refreshing and tonic at first, thanks to a gust of invigorating eucalyptus, sharp cassis and dewy florals, Master Perfumer Vincent Ricord lures you deeper into the woodland through grounding and spiritual flavours of frankincense resin, comforting Tonka bean and sandalwood. Celeste almost floats on the skin with a damp, nature-infused glow, as if you’ve been bathed in the cool, tranquil air of a temple that you’ve uncovered behind lush, tangled jasmine vines.
SPRITZ HITS
As a sustainable alternative to natural sandalwood, CPL Aromas have used upcycled Turpentine extracted from the paper industry. Derived originally from softwoods, this turpentine (and its derivatives) is vaporized through a fractionation process to obtain a distilled extract with a rich, sweet and woody scent infused with the wet, creamy character of fresh sandalwood.Responsibly sourced ingredients including 36.4% natural extracts blended with supreme synthetics that are infinitely more sustainable than their natural alternatives.
- Vegan and cruelty free
- Made in Britain
- Paraben free
- FSC certified
Limited Edition EDT 50ml RRP £25.00
