Skip to main content

Noughty launches new anti-pollution range Tough Cookie

By 1st July 2019July 2nd, 2019News

Time to up your defences and come out fighting.

97% natural Noughty Haircare has introduced a brand new anti-pollution haircare line to their range, with proceeds for the launch month of July going towards supporting environmental conservation charity Fund4Trees in the UK, and global deforestation charity OneTreePlanted in the US.

Tough Cookie Strengthening Shampoo and Conditioner is a mighty natural formula packed with a power trio of antioxidant rich bilberry, sea buckthorn, and cloudberry which helps to protect against urban aggressors, strengthen weakened hair and extend survival.

Pollution in the form of soot, dust, dirt, particles and gases deposit on hair fibres day after day and can form a layer of build-up which dulls and dries hair. Anti-pollution technology in Tough Cookie helps to protect the hair fibre from pollution adhesion and counteract the damaging effects of the urban atmosphere to improve hair vitality.

Although it’s hard to measure just how much pollution sticks to hair we know that trees in major cities remove between 850 and 2000 tons of particle pollution each year, which is why throughout the whole of July Noughty Haircare will donate 5% of sales from Tough Cookie Shampoo and Conditioner to the two charities. Proceeds from will go to UK based tree charity Fund4Trees, and proceeds from will go to US deforestation charity OneTreePlanted.

The Tough Cookie haircare range is vegan-friendly, cruelty-free, gluten-free contains no parabens, sulphates, petrochemicals or silicones and is gentle enough for the whole family.