Ted Baker’s innovative new Travel Tonics fragrances

By 6th September 2018 News

KMI Brands and Ted Baker are pleased to announce the launch of the innovative new 25ml Travel Tonics for men, expanding the Tonics 100ml fine fragrance collection which launched in 2017.

The new Travel Tonics fragrances are available in Ag (Silver), Au (Gold) and Cu (Copper) and each one is presented in a unique slim line and portable metal flask which is also refillable using the new 50ml refill bottle.

“There really is nothing else like this in the men’s fragrance market at the moment,” explains Herbie Dayal, CEO of KMI Brands, “We wanted to create a stylish fashion accessory for men, yet also a fragrance offering which is truly fresh and innovative in design, offering a functional refillable solution for busy male consumers who are always on the go.”

Metal Dynamics, a US based specialist metal and plastics fabrication company who specialise in the fragrance and spirits industries, created the vessels which are made from a rust proof stainless steel material. Tom James, Vice President of European Operations at Metal Dynamics, explains that the new 25ml Tonics had quite a complex manufacturing process, “Each metal flask has to be individually assembled, welded, polished and brushed by hand before a special lacquer is applied to prevent scratching, tarnishing or softening from the fragrance. It’s been an incredibly rewarding project to work on due to the level of detail involved and being able to work with such a dynamic lifestyle brand such as Ted Baker.”

The original Tonics collection include fragrance notes such as violet leaf, leather, pepper and bergamot to reflect the individual personality of each of the three fragrances as well as conveying a masculine, stylish scent. The whole launch campaign for Tonics was centred around the precious metals, periodic table chemistry theme using the strapline ‘spark a positive reaction’.

The first Ted Baker fragrance was produced 20 years ago and today KMI Brands is Ted Baker’s longest standing license partner. The new 25ml Travel Tonics are now available in Ted Baker stores nationwide and online at tedbaker.com, priced £28 each.