97% natural haircare brand Noughty has added the 20th award to its portfolio, having won a prestigious Hair Award.
The award for Best High Street Shampoo was presented to Noughty’s To The Rescue Moisture Boost Shampoo.
Now in their 12th year, the Hair Awards are the largest consumer-tested hair product and services awards. With over 1000 entrants, the winning slots were hotly contested; winners needed to impress the consumer and expert panel with a truly effective product.
Rachel Parsonage, Managing Director of KMI Brands, says:
“Receiving recognition from customers and industry experts is a great honour and we are so proud to be awarded our 20th award. Its been an amazing journey so far and we have a lot more new and exciting products to launch in the coming years. Thanks to the whole team at Noughty for their dedication and passion.”
To The Rescue Moisture Boost Shampoo, £6.99, is ideal for dry, damaged and frizzy hair. This hydrating shampoo contains sweet almond and sunflower seed extract to help nourish, tame and repair damaged hair without stripping away oils and moisture.