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Introducing Noughty Natural Haircare

By 15th September 2016May 23rd, 2018News

Who says natural haircare has to be dull?

We are delighted to introduce an exciting addition to the haircare market. Co-founded by Rachel Parsonage and Lorna Mitchell of KMI Brands, Noughty brings a sense of humour to the serious naturals market with a range of 97% natural haircare products, made with ingredients that really pack a punch.

Noughty is for every woman who cares about doing good, yet doesn’t take herself too seriously; who loves to let her hair down, but wants a brand she can really trust.

Noughty haircare is lovingly made in the UK using a combination of coconut, olive oil, sea kelp, blue mallow flower and argan oil to mention just a few, and the products not only smell delicious, they are also highly performant.

Hair is left looking and feeling great. Free from parabens, sulphates, petrochemicals, and silicones, it is gentle enough for the whole family – even the odd pampered pooch. Containing only non-animal derived ingredients, all products are also suitable for vegetarians and vegans.

Noughty is now available in selected Superdrug stores across the UK, in selected Clicks stores across South Africa and online through