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20 Years of Fish Products

By 27th July 2015May 23rd, 2018News

This year, Fish is celebrating 20 years of unbeatable and, let’s face it, awesome products.

It all started in 1995 when Fish salon owner, Paul Burfoot, cooked up the very first Fish Wax in his back garden, almost burning down his shed in the process. Fast forward 20 years and Fish Wax (now better known as Fishfingers Wax) is one of Fish’s bestselling styling products.

To celebrate this anniversary, Fish is launching five new hairstyling products to help arm men across the globe with all the essentials they need to tackle life with style:

Flexyfish Spray Wax (£6.15, 150ml)
Want all the styling benefits of a wax but with a controlled and easy application? Flexyfish Spray Wax is all you need to give texture and definition with a non-greasy flexible hold.

SuperFish Slickfish Gel (£4.99, 150ml)
For a smooth and controlled style this gel gives a wet-look finish with flexible hold while tackling flyaways and fluffy hair.

SuperFish Fishsticks Hairspray (£4.99, 200ml)
Build hold and shape or fix your look with this extra strong formulation that’s fast drying and non-sticky with a natural effect.

Fishfoam Volume Styling Mousse (£6.15, 150ml)
Fishfoam Mousse helps build strength, volume and lift from the roots while styling and shaping hair. Added maca root extracts helps to improve hair brittleness and thickness as an extra bonus.

Plumpfish Thickening Shampoo (£4.29, 250ml)
Hydrolyzed wheat protein and date extract deliver extra volume and thickness, helping build your hair’s inner strength.

Available from selected Boots stores nationwide, online at and