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Herbie’s Quarterly Update

By 15th April 2019News

KMI Brands has had a fantastic start to the year, with five new award wins, four product launches and trade shows in full swing.

Since 1993 KMI Brands has been designing and marketing innovative beauty products incorporating result led formulations. There has been continued investment in our core brands; Ted Baker, Noughty Haircare and Orla Kiely.

I am thrilled to announce Noughty is the first natural haircare only brand to be certified cruelty-free under the Leaping Bunny programme.

Noughty has continued to grow its loyal customer base through an emphasis on review led content and an educational strategy, which has been pushed out across Noughty’s e-commerce platforms.

Noughty also secured five consecutive wins at the Beauty Shortlist Awards 2019 and has launched two result led products. In response to customer demand Noughty has created the Thirst Aid Conditioning /Detangling Spray that has launched in conjunction with the Hello Curls Define and Reshape Curl Primer, part of the award-winning Wave Hello range.

KMI Brands has also put fragrance back on the map with the launch of Ted Baker’s latest premium female fragrance. Created in collaboration with Ted’s leading womenswear team, Est. ’88 offers a sophisticated citrus floral scent with a green dimension. The product itself offers a full sensory experience in a nude pink soft touch finish bottle with a metallic rose gold bow. The current fragrance offering has also been updated with the relaunch of Skinwear and The Perfume Shop M and W range.

The exclusive Ted Baker bath and body range in Boots will be launching four brand new collections each with their own unique fragrance, offering  a wider product selection and individual hero products to entice the customer to move from a one-time gift shopper to repeat purchasing for personal selection.

KMI Brands is pleased to announce the launch of Orla Kiely’s new seasonal SS19 wash bag collection, launching into John Lewis and independent retailers nationwide. The new wash bag collection features three striking designs; Dove, Scallop Flower and the iconic Stem print, the latter being Orla’s most distinctive design and one of the most recognisable motifs of 21st century fashion.

Over the past few years we have seen an increase in consumer demand for high quality ingredient led products which deliver results, especially within the hair, fragrance and skincare markets. KMI Brands has always adapted to the ever changing market by introducing new concepts that fit the current industry needs.

Thank you to all our brand partners who have made this first quarter such an exciting one.  We are looking forward to continuing a strong and ground-breaking presence within the beauty industry throughout 2019.


CEO at KMI Brands.