Ted Baker Introduces Fusion: Your ScenTED Accessory

This May, Ted Baker launches FUSION, a new toiletries collection for men and women that creates a style statement. Made up of six distinctive scent stories, FUSION forms a scented wardrobe designed to be switched, layered or worn depending on the moment.

FOR HER

FOR HIM

WHERE FRAGRANCE MEETS BRITISH DESIGN

Rooted in Ted Baker’s British fashion heritage, designed in the UK and backed by over 20 years of bath and body expertise, FUSION brings confident colour, print and personality to a visually predictable category – transforming everyday essentials into bathroom and gym bag statements.

“The new Ted Baker Fusion collection was born from our love of print, colour and playful contrast. It’s where the iconic meets the unexpecTED – bursting florals and signature foliage fused with graphic, geometric shapes. Each element is carefully layered, just as every product has been designed to be worn as a scented style accessory.”
Grace Hickey, Brand & Marketing Manager

LET’S BOND REPAIR CONDITIONER
250ml £11.99 RRP

Hair instantly restored to its original strength in a flash, keeping future hair drama at bay! Instantly restore your hair to its original strength.

Formulated with our dual-action Molecular Repair Amino Complex and Glycolic Acid, this smoothing conditioner reverses damage and reduces breakage for ultimate healthy shine.⁴

LET’S BOND REPAIR LEAVE-IN TREATMENT
125ml £14.99 RRP

Instantly doubles your hair’s strength with 2 x more silicone-free shine, we’re bringing shiny back! Instantly restore your hair to its original strength.

Formulated with our dual-action Molecular Repair Amino Complex, this heat protecting leave-in treatment reverses damage after 1 use. Hair is visibly healthier with 3x less breakage and 2x more shine.⁵

WHO’S IT FOR?

• Anyone with chemically treated hair (colour, bleach, or permanent blow-dries).
• Regular heat tool users (straighteners, curlers, etc.).
• All hair types and textures: straight, wavy, curly, or coily.
• Perfect for hair that’s dry or dehydrated from styling.

WHY CHOOSE LET’S BOND?

• Scientifically Proven
  Strengthens hair by 70% instantly.²
• Damage Reversal
  Restores hair’s original strength and health in just one use.
• Breakage Reduction
  Reduces breakage by three times for healthier, more resilient strands.
• Gentle Formulations
  Sulphate-free, suitable for all hair types.

The Scent

Aligned with Noughty’s commitment to sustainability, the range utilises EcoBoost technology to create an innovative scent in all 3 products that requires only 10% of the usual fragrance dosage, without sacrificing strength or quality.

Whipped vanilla and elegant cacao are infused with warm super florals and a hint of crisp green fig, enlivened with fresh orange and mandarin.

The technology offers a significant reduction in the number of raw materials needed as well as minimised on-pack labelling, and a decreased risk of solubility issues. It results in an average CO2 saving of 90% compared to standard fragrances.

Noughty’s Commitment to Innovation and Sustainability

As a certified B Corp, vegan, plastic-neutral and leaping-bunny approved brand, Noughty continues to champion performance-led, planet-conscious haircare.

The Let’s Bond range is no exception, combining cutting-edge science with ethical principles to deliver professional-quality results without compromise.

Available from 6 January 2025 at lovenoughty.co.uk

¹ Based on UK Marketing Research conducted August 2024. Please note this may vary between markets and it’s the 97% that makes this claim truly unique to Noughty.

² When used as a regime, compared to baseline.

³ When used with Let’s Bond Conditioner and Leave-In Treatment.

⁴ When used with Let’s Bond Shampoo and Leave-In Treatment.

⁵ When used with Let’s Bond Shampoo and Conditioner.