KMI Brands is delighted to announce that Ted Baker’s Elodie Eau de Toilette (EDT) has been honoured with the prestigious Best Floral Scent award at the Woman & Home Beauty Awards 2024. This accolade highlights the exceptional craftsmanship and captivating fragrance that make Elodie a standout choice for fragrance lovers.
The Woman & Home Beauty Awards are celebrated for their meticulous selection process, testing thousands of products to find the very best in beauty. This year’s top 100 winners were carefully chosen to help customers navigate the dynamic world of skincare, fragrance, and beauty essentials. Among strong competition, Ted Baker’s Elodie EDT charmed the judges, earning its place as the year’s best floral perfume.
“This is a stylish-looking perfume that looks expensive,” noted Woman & Home judge and esteemed makeup artist Caroline Barnes. “If you love the warmth of patchouli and magnolia, you’ll be in for a treat!”
Elodie EDT delivers a truly enchanting sensory journey with its sophisticated blend of notes. The fragrance opens with sparkling top notes of pink pepper and bergamot, which give way to a lush heart of magnolia and rose. The scent’s warm and opulent base unfolds with patchouli and amber, creating a lasting and captivating finish.
Crafted by British Creative Director and Perfumer Angela Stavrevska for CPL Aromas, Elodie EDT blends responsibly-sourced natural extracts and innovative synthetics for a more sustainable fragrance experience. Its unique heart-note of AromaSpace Magnolia captures the essence of Magnolia Grandiflora flowers using sustainable Headspace technology, creating a luminous floral scent enhanced by hints of greens and watery clarity.
Vegan, cruelty-free, 74.9% biodegradable, paraben-free, and proudly made in Britain, Elodie embodies both luxury and environmental responsibility.
Ted Baker’s Elodie EDT continues to captivate fragrance enthusiasts and beauty experts alike, and this award further solidifies its status as a modern floral classic.
