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Ted Baker launches new bath and body collection in Boots

By 24th July 2019News

KMI Brands is delighted to announce the new Ted Baker Harmony Blossom bath and body collection is launching exclusively in Boots UK this summer.

Harmony Blossom is available in four differentiated collections, all featuring Ted’s statement magnolia flower print.

  • Peony Spritz (pink)
  • Opulent Crush (grey)
  • Midnight Bloom (navy)
  • Floral Bliss (white)

“Design and fragrance are at the heart of what we create for Ted Baker’s bath and body collection” explains Claire Green, Brand Director at KMI Brands, “The overall sensorial experience including luxurious formulations, packaging textures and finishes are critical. Harmony Blossom continues our bespoke and covetable packaging theme, inspired by the contrast of architectural, faceted gems and soft accents through shape and texture.”

The Harmony Blossom collection features new product formats including a multi-purpose Body Balm, an In-Shower Body Lotion and a Shimmer collection.

KMI Brands worked with CPL Aromas on the fragrance formulations. Claire adds “Our customer loves a floral scent so we have incorporated aspects into each fragrance with a unique Ted twist. Floral Bliss and Peony Spritz have more fruity floral elements, Opulent Crush falls into the floral chypre family with a woody base while Midnight Bloom is a floral musk.”

The Harmony Blossom bath and body collection includes body sprays, body washes, lotions, oils and soufflés as well as hand creams and lip balms and carefully curated all year round gifts. Harmony Blossom will be available exclusively at Boots and from July 2019, priced from £6.