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Ted Baker launches new Est. ’88 fragrance

By 12th March 2019News

KMI Brands and Ted Baker are thrilled to announce the launch of the brand new Est. ’88 fragrance.

Created in collaboration with Ted’s leading womenswear team, Est. ’88 is Ted’s most premium fragrance to date offering a sophisticated citrus floral scent with a green dimension.

“We wanted to create a unique and contemporary fragrance that reflected the inspiring women who created Est. ’88,” explains Claire Green, Head of Brand for Ted Baker Beauty at KMI, “We worked closely with our suppliers to deliver the complex bottle design. The architectural inspired glass decorated in soft touch pink and the satisfying click of the cap on the rose gold bow has been designed and created to give the customer a full sensory experience.”

Claire Holland from CPL Aromas who created the fragrance adds, “We were delighted to work with KMI Brands and Ted Baker on the creation of Est. ’88. This is a beautiful yet bold scent which opens with sparkling citrus top notes of mandarin and petitgrain teamed with spicy cardamom and lush green stems. A floral heart of lily, rose and neroli adds a velvety, almost tactile feel to the fragrance which is beautifully blended with a warm, sensual base of amber, tonka bean and sandalwood.”

Est. ’88 is available at selected Ted Baker stores nationwide and online at, priced £30 (30ml) and £50 (100ml).