Noughty becomes first natural haircare range to be awarded Leaping Bunny

By 1st March 2019 News

Bunny ears at the ready! KMI is delighted to announce Noughty has been awarded the coveted Leaping Bunny cruelty free certification for all its haircare products.

DukeLeaping Bunny, the gold standard, globally recognised logo for cruelty free cosmetics, personal care, and household cleaning products, will gradually be displayed on all of Noughty’s products, the best guarantee to consumers that the brand is genuinely committed to doing everything it can to remove animal testing from its entire supply chain.

Noughty’s natural range of shampoos, conditioners and serums are already accredited by The Vegan Society, and now join over 1200 companies to have obtained Leaping Bunny certification including cruelty free haircare brands Phil Smith Be Gorgeous, Lock Stock & Barrel and Arglo Organics and leading retailers Sainsbury’s, Waitrose, and Superdrug.

Michelle Thew, Chief Executive of Cruelty Free International who award the Leaping Bunny certification, said: “We are delighted that Noughty has achieved Leaping Bunny certification for its haircare range. Noughty joins the growing Leaping Bunny family of companies to have recognised that ethical consumers care and are using their purchasing power to help end animal testing in cosmetics and personal care. We congratulate Noughty for its commitment to ending animal testing and for helping customers enjoy cruelty free haircare.”

Lorna Mitchell, Co-Founder of Noughty Haircare, said: “We are incredibly proud to announce that all Noughty products have now been awarded Leaping Bunny certification by Cruelty Free International. Since launching, it has been our mission to design innovative, affordable haircare products with high integrity, performance-led formulations that never use animal-derived ingredients and are cruelty free. We are proud to show our commitment in making the industry free from animal testing and passionately believe in the importance of taking a stance and working towards this goal.”