In July KMI Brands spent five days in the picturesque town of Harrogate, Yorkshire, at the annual Home & Gift Fair, the largest buyer’s festival in the North of England.
This year’s Home & Gift show gave KMI the opportunity to showcase the Ted Baker Residence home fragrance collection for the first time as well as the brand new fragrance and grooming gifts for Christmas.
New launches from Orla Kiely were also presented including three new home fragrance mini gifts plus the latest travel wash bag collections available in three iconic designs; Primrose Jade, Sycamore Seed and Tulip Stem. As a new addition to the 2018 show, a KMI branded cart offered visitors retro sweets and gourmet popcorn to give them a little pick me up throughout the day.
KMI worked closely with Ted Baker’s trade show team to maximise the visual stand out of the Ted Baker section of the stand, incorporating visuals and props from the new AW18 campaign.
Home & Gift is renowned for its large footfall, attracting over 12,000 visitors every year and showcasing thousands of new brands and products.
Lisa Stone, Commercial Director at KMI Brands, says “Harrogate Home & Gift offers us the perfect opportunity to interact with potential new and existing customers. There’s always a great atmosphere and energy around the show and it was fantastic to see such a great response to the new Ted Baker and Orla Kiely gift offering.”
