Noughty Wins Naturally Curly Editor’s Choice Award

By 26th June 2018News

KMI Brands are thrilled to announce that 97% natural haircare brand Noughty has won its first US award since launching in the US market less than one year ago.

The Naturally Curly Editor’s Choice Award for Best Conditioning Cleanser for Type 2 Wavy Hair was given to Noughty’s 1 Hit Wonder Co Wash Conditioning Cleanser.

The largest brand-agnostic authority on textured hair, health and wellness for close to two decades, Naturally Curly reaches 16 million consumers, inspiring textured hair women to stand tall, feel tall and be beautiful.

“Every organization willing to radically reconceive itself for the web should look at NaturallyCurly.com” The New York Times Magazine.

The winners were chosen by Naturally Curly Editors who said:

This one-step co-wash cleanses, conditions and detangles your hair in minutes. Why its loved by curly girls: treats curls with ultimate respect, nourishing and hydrating as it cleanses to improve hair condition.”

1 Hit Wonder gently cleanses without stripping essential oils and moisture from the hair. With its roots firmly in the natural hair community, the Co Wash Conditioning Cleanser first popped up in the US and is now being adopted internationally. This inclusive product caters to most hair types and retails in the UK at the accessible price point of £6.99.

Noughty Co Founder Rachel Parsonage comments:

“Noughty’s aim was always to launch in the US shortly after the UK so we thought about the US from a product development perspective from day one.  In 2014, Co Wash or ‘No Poo’ products were niche but gaining momentum in stores such as Ricky’s in Manhattan to CVS on Peachtree Street in Atlanta. I knew then that this product would be important for our US line-up.”