“A rose by any other name could never smell as sweet”
Ted Baker and KMI, in collaboration with Boots, are delighTED to announce the launch of the new women’s bath and body collection; Porcelain Rose, now available in Boots stores and at Boots.com.
The ultra-feminine collection harks back to the glamour and luxury of yesteryear. Inspired by a curious trinket discovered at a New York auction, the collection reimagines one of Ted’s signature floral prints as a trio of fragrances: Blush Pink, Pretty Pearl and Opulent Petal. Comprising romantic bouquets with luscious fruits, subtle spices and precious woods, the collection concocts a floral fantasy that is as delicate and beguiling as its namesake.
With over 2,500 doors and 90% of the UK population living only 10 minutes away from a Boots store, true Ted aficionados and those looking for an affordable treat for themselves or someone special, can discover a range of 33 indulgent body care products and gifts.
The Ted Baker brand essence is all about offering the consumer design led, on trend and highly giftable everyday treats that lead to a ‘no ordinary experience’: every product has been designed to be luxurious and giftable. Single products range from mini Body Sprays to shimmering Body Soufflés, comprising the perfect pampering treats. The gifts in the collection are encased in beautiful keepsake boxes and love-forever cosmetics bags and range from indulgent Bath Fizzers to smoothing Lip Balms, forming a wide collection which has something for everyone.
Ted Baker, KMI and Boots have a long standing relationship, beginning in 2002, and always collaborate closely to ensure no detail is left out; from the signature womenswear print, to the rose-gold hardware and branding. With prices from £3 to £25, the collection offers a ‘touch of Ted’ which is accessible for everyone, providing an entry price point to the Ted Baker brand.
Not one to leave the guys out, we also celebrate Ted’s London heritage with three new aptly named gifts: Belsize, Highbury and Fitzrovia, launching in June, just in time for Father’s Day.