This May, Ted Baker launches FUSION, a new toiletries collection for men and women that creates a style statement. Made up of six distinctive scent stories, FUSION forms a scented wardrobe designed to be switched, layered or worn depending on the moment.
FOR HER
Pink Bloom, Midnight Petal and Cosmic Crush explore bold floral-fruity profiles, from uplifting berry notes to velvety gourmand warmth and playful cosmic energy.
Available as Body & Hair Mist 200ml, £9.99 RRP, Body Wash 250ml, £8.99 RRP plus gifts including Cosmic Crush Beauty Bag £19.99 and Mini Body & Hair Fragrance Mist Set, £14.99 RRP.
FOR HIM
Graphite, Electric and Enigmatic deliver modern aromatic and fougère fragrances, moving effortlessly from crisp sophistication to dynamic freshness.
Available as Hair & Body Wash, 250ml, £6.49 RRP, Body Spray Deodorant, 200ml, £5.99 RRP, Wash Bag with 200ml Body Spray Deo & 250ml Body & Hair Wash, £17.99 RRP.
WHERE FRAGRANCE MEETS BRITISH DESIGN
Rooted in Ted Baker’s British fashion heritage, designed in the UK and backed by over 20 years of bath and body expertise, FUSION brings confident colour, print and personality to a visually predictable category – transforming everyday essentials into bathroom and gym bag statements.
“The new Ted Baker Fusion collection was born from our love of print, colour and playful contrast. It’s where the iconic meets the unexpecTED – bursting florals and signature foliage fused with graphic, geometric shapes. Each element is carefully layered, just as every product has been designed to be worn as a scented style accessory.”
Grace Hickey, Brand & Marketing Manager
STYLE WITH SUBSTANCE
Toiletries have evolved beyond basic function to become an extension of lifestyle and personal style. From the way consumers dress and accessorise to how they curate and style their spaces, Ted Baker has long inspired confidence, individuality and attention to detail – without a compromise on experience and quality.
The hero of the women’s collection is the Body & Hair Mist. Infused with pro‑vitamin B5 and glycerine, it delivers long‑lasting fragrance while helping to hydrate and condition both skin and hair – a hybrid approach that reflects modern expectations of performance, care and sensorial experience. Perfect for the Ted-to-Toe finishing touch.
“As body mists continue to grow, the category has become increasingly homogenised—often expensive and inconsistent in experience. Ted Baker FUSION offers a fresh alternative, delivering distinctive design and strong performance at an accessible price, without the inflated designer cost. While many brands focus narrowly on Gen Z and Gen Alpha, Ted Baker’s appeal is inherently ageless, creating fragrances designed to resonate across generations and invite everyone in to enjoy.”
Claire Green, Brand & Marketing Director
All FUSION products are vegan friendly and cruelty free.
100% recyclable components via local council recycling schemes and retail beauty collection points.
The Ted Baker Fusion Collection launches in May 2026.
Available at Next.co.uk, TedBaker.com, Amazon, and selected lines in Tesco stores and online*.
* Cosmic Crush Duo Set and Mini Body & Hair Fragrance Mist Set only
