Meet KMI Brands’ leadership team…
HERBIE DAYAL
CHAIRMAN
Herbie Dayal is the founder of KMI Brands. He has over 30 years’ experience in the beauty industry, starting with the King of Shaves brand and the origination of Ted Baker Beauty business.
With an MA from St. Andrews University and an MBA from INSEAD, Herbie previously worked in the UK, Germany, and the USA – mainly in industry and as a consultant for Booz Allen, where he was principally involved in corporate strategy and restructuring for many well-known Fortune 500 corporations.
Alongside KMI Brands Herbie also has interests, as an investor and partner, in other beauty businesses as well as in private businesses which are mainly technology led.
LISA STONE
MANAGING DIRECTOR
With a wealth of industry experience across licensing and retail, Lisa has built an impressive career during her long-standing tenure at KMI Brands. Her promotion from Commercial Director to Chief Growth Officer in January 2023 marked a significant milestone in her journey with the business, reflecting her deep commercial insight and strategic leadership.
As Chief Growth Officer, Lisa played a pivotal role in accelerating company growth and broadening revenue opportunities. During this time, she also led the successful renewal of KMI’s 10-year contract with Authentic Brands Group, securing the company’s position as the Global Licensed Beauty Partner for Ted Baker.
Recognising her impact and vision, Lisa was appointed Managing Director in November 2025. She now leads KMI Brands into its next phase of strategic growth, guiding the business with a clear focus on brand development, commercial excellence, and sustainable innovation.
CLAIRE GREEN
BRAND DIRECTOR
Claire has over 20 years of experience in brand marketing across food and beauty, with more than 15 years in the beauty industry. She began her career at a leading London media agency, gaining early insight into the evolving media landscape and changing consumer behaviour, before moving client-side to develop, manage, and market brands firsthand.
Guided by a deep understanding of customer-led insight, brand strategy, and product development, Claire focuses on driving growth and creativity across KMI Brands’ multi-award-winning portfolio while developing new business opportunities. With extensive experience creating brands from ideation to launch, she is passionate about building and communicating differentiated, purpose-led brands and products that deliver measurable impact for people and planet.
VICTORIA CUSHING
PRODUCT OPERATIONS DIRECTOR
Victoria has more than 20 years of cross-disciplinary beauty industry experience starting her journey at Estee Lauder. Informed by a layered understanding of brand, marketing and sales, Victoria’s creativity and knowledge are fundamental to KMI’s product development.
Overseeing the end-to-end process from sourcing and manufacturing to delivery and with extensive experience in product development and supply chain management, Victoria ensures the company’s innovative beauty and wellness products are delivered efficiently, sustainably, and to the highest quality standards.
ANCHEL CHANDRA
FINANCE & OPERATIONS DIRECTOR
Anchel brings over 15 years of experience in finance and operations across globally recognised organisations including Coca-Cola, the Olympics team, Hovis, and the Big Table Group. With a strong background in commercial finance, FP&A, and operational transformation, Anchel is known for bringing clarity, rigour, and strategic focus to complex business challenges.
Using a data-led and collaborative approach, Anchel has led initiatives that strengthen financial planning, optimise operating costs, and improve organisational performance, ensuring finance and operations are true partners to the wider business. As Finance & Operations Director, Anchel focuses on improving financial visibility, building high-performing teams, and supporting long-term growth through disciplined insight and execution.
CLAIRE GREEN
BRAND DIRECTOR
Claire has over 20 years of experience in brand marketing across food and beauty, with more than 15 years in the beauty industry. She began her career at a leading London media agency, gaining early insight into the evolving media landscape and changing consumer behaviour, before moving client-side to develop, manage, and market brands firsthand.
Guided by a deep understanding of customer-led insight, brand strategy, and product development, Claire focuses on driving growth and creativity across KMI Brands’ multi-award-winning portfolio while developing new business opportunities. With extensive experience creating brands from ideation to launch, she is passionate about building and communicating differentiated, purpose-led brands and products that deliver measurable impact for people and planet.
VICTORIA CUSHING
PRODUCT OPERATIONS DIRECTOR
Victoria has more than 20 years of cross-disciplinary beauty industry experience starting her journey at Estee Lauder. Informed by a layered understanding of brand, marketing and sales, Victoria’s creativity and knowledge are fundamental to KMI’s product development.
Overseeing the end-to-end process from sourcing and manufacturing to delivery and with extensive experience in product development and supply chain management, Victoria ensures the company’s innovative beauty and wellness products are delivered efficiently, sustainably, and to the highest quality standards.
ANCHEL CHANDRA
FINANCE & OPERATIONS DIRECTOR
Anchel brings over 15 years of experience in finance and operations across globally recognised organisations including Coca-Cola, the Olympics team, Hovis, and the Big Table Group. With a strong background in commercial finance, FP&A, and operational transformation, Anchel is known for bringing clarity, rigour, and strategic focus to complex business challenges.
Using a data-led and collaborative approach, Anchel has led initiatives that strengthen financial planning, optimise operating costs, and improve organisational performance, ensuring finance and operations are true partners to the wider business. As Finance & Operations Director, Anchel focuses on improving financial visibility, building high-performing teams, and supporting long-term growth through disciplined insight and execution.
Better Together
People sit at the beating heart of our business. We are here to deliver our customers’ uncompromising experience and a daily smile so everyone that helps us do this, really matters.
We follow Global Diversity, Equity & Inclusion Benchmarks (GDEIB) standards.
‘I can be my true authentic self at KMI’ is testament to the open culture we nurture and where growth, learning and sharing is encouraged.
We are B Corp certified. We want an inclusive, equitable and regenerative economic system for all people and the planet, and we will continue to use our business as a force for good.
HERBIE DAYAL
CHAIRMAN
Herbie Dayal is the founder of KMI Brands. He has over 30 years’ experience in the beauty industry, starting with the King of Shaves brand and the origination of Ted Baker Beauty business.
With an MA from St. Andrews University and an MBA from INSEAD, Herbie previously worked in the UK, Germany, and the USA – mainly in industry and as a consultant for Booz Allen, where he was principally involved in corporate strategy and restructuring for many well-known Fortune 500 corporations.
Alongside KMI Brands Herbie also has interests, as an investor and partner, in other beauty businesses as well as in private businesses which are mainly technology led.
RACHEL PARSONAGE
CEO
With a global sales and operational background stretching over 25 years in beauty and brand, Rachel began her career in the hotel and amenity supply industry, licensing brands and developing markets with British icons including Elemis, The White Company and Penhaligons. A move to retail then ensued as she teamed up with luxury aromatherapy based company This Works, before joining KMI Brands in 2009.
KMI Brands has a portfolio which houses both licensed and own brands – including Noughty, Ted Baker and Orla Kiely – and over the last two years KMI’s growth has been over 37%.
