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KMI appoints new Product Director and Brand Director

By 26th July 2019May 31st, 2023News

At KMI, people are our greatest asset, and there’s nothing we love more than seeing our team grow and shine. Because of our fabulous people, our business continues to thrive and expand, taking on exciting partnerships and developing great brands, old and new. Embracing change and our continued growth, two new Director-level posts have been created and we are delighted to appoint homegrown talent into both roles.

Victoria Cushing (pictured) has been promoted to the newly created role of Product Director. Vic’s experience in brands management across Orla Kiely and our own products category means that there’s no-one better placed at KMI to know exactly how to get a product from concept to reality. Victoria has been with us for over seven years and her drive, ambition and focus are extraordinary. She’s a great ambassador for constantly learning new skills and picking up new knowledge. All of this, plus her commitment to her colleagues to get the best results for our business, made her an obvious choice as a strategic head for our new Product Division.

Claire Green has been promoted to the newly created role of Brand Director. Claire has been part of the KMI Brands family for over ten years, and in that time she’s been involved in several key projects, most notably at the helm of our flagship account – Ted Baker. Claire’s commitment to our brand partners, living and breathing their values, has been a big part of their commercial success. She’s a well-respected colleague and supportive manager, as keen for her people to develop their skills as she is to learn herself. Claire’s a huge talent and we’re so pleased that she chose KMI Brands as her working home. This is not Claire’s first promotion and we’re sure it won’t be her last.

Victoria Cushing

Rachel Parsonage, Managing Director at KMI Brands, says: “Investing in people is core to our success and is part of our DNA. A company can provide the framework and development plans but an individual has to really want to succeed and more importantly learn, adapt, apply and practice. Home grown talent is one of our greatest competitive advantages in an ever-changing beauty space.”